Marketing Principles and Best Practices (with Access Certificate, Xtra!, and InfoTrac)

K. Douglas Hoffman; Michael R. Czinkota; Peter R. Dickson; Patrick Dunne; Abbie Griffin

ISBN 10: 0324200447 / ISBN 13: 9780324200447

Published by Cengage Learning, 2004

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0324200447I4N00

Synopsis:

Voice of the Expert! MARKETING PRINCIPLES AND BEST PRACTICES, 3rd Edition combines the expertise of the best teachers and most accomplished scholars in marketing. These experts have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing and is written by an authority in that field. Without losing the distinct flavor of each contributing author, every chapter is consistent in format and pedagogy and edited by Dr. Doug Hoffman to ensure a consistent, streamlined presentation. This new edition has integrated an environmental framework throughout.

About the Author: K. Douglas Hoffman earned his master s and doctorate degrees from the University of Kentucky and his bachelor s degree from The Ohio State University. He has been formally recognized for teaching excellence and has served as past education coordinator for the Services Marketing Special Interest Group of the American Marketing Association. Dr. Hoffman currently is a professor of marketing and has taught such courses as Principles of Marketing, Services Marketing, E-Marketing, Retail Management, and Marketing Management. His primary teaching and research passion is services marketing. He launched the first services marketing classes at Mississippi State University, the University of North Carolina at Wilmington, and Colorado State University. Prior to his academic career, Dr. Hoffman was actively involved in his family-owned golf course business, served as a distribution analyst for Volkswagen of America, and worked as a research analyst for the Parker Hannifin Corp. His current research and consulting activities are primarily in the areas of customer service/satisfaction and services marketing education. Dr. Hoffman has coauthored two other South-Western/Thomson Learning texts: Essentials of Services Marketing and Managing Services Marketing, both with John E. G. Bateson.

Bibliographic Details

Title: Marketing Principles and Best Practices (...
Publisher: Cengage Learning
Publication Date: 2004
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket
Edition: 3rd Edition