AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
Pradeep, A. K.; Appel, Andrew; Sthanunathan, Stan
Language: English
Published by Wiley, 2018
- Hardcover
- Used
Seller: Goodwill of Greater Milwaukee and Chicago, Racine, WI, U.S.A.Goodwill of Greater Milwaukee and Chicago
AbeBooks seller since September 20, 2024
Condition: Used - Good
US$ 6.70
Quantity: 1 available
Add to basketItem description from seller
Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine, cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend, curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere, and any CD or DVD expected with the book is included. Book is not a former library copy.
Seller Inventory # SEWV.1119484065.G
- Title
- AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Author
- Pradeep, A. K.; Appel, Andrew; Sthanunathan, Stan
- Publisher
- Wiley
- Publication year
- 2018
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1119484065
- ISBN 13
- 9781119484066
Get on board the next massive marketing revolution
AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)―twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here―whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power.
More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools.
- Understand AI and ML technology in layman’s terms
- Harness the twin technologies unparalleled power to transform marketing
- Learn which skills and resources you need to use AI and ML effectively
- Employ AI and ML in ways that resonate meaningfully with customers
- Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI
Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.
"Synopsis" may belong to another edition of this title.
About the Author
DR. A.K. PRADEEP is the Founder/CEO of machineVantage, a startup applying AI and Machine Learning to some of the most challenging marketing problems. Dr. Pradeep's clients during his career have ranged from Unilever to Coca-Cola, Nissan, Google, Facebook, Mondelez, Pepsi-Cola, Clorox, and dozens more. He is the author of The Buying Brain, also from Wiley.
ANDREW APPEL is President and CEO of IRI, a global leader in technology solutions and services for consumer, retail and media companies and was previously a McKinsey senior partner. IRI works with some of the world's leading brands, retailers and media organizations including Anheuser-Busch InBev, Conagra, PepsiCo, Kroger, Costco and Walgreens as well as Google, Facebook and OmniCom Group, among other global companies.
STAN STHANUNATHAN is the Global EVP of Consumer and Market Insights for Unilever, one of the world's largest and most successful consumer packaged goods companies.
"About the title" may belong to another edition of this title.
Goodwill of Greater Milwaukee and Chicago
Racine, WI, U.S.A.
AbeBooks seller since September 20, 2024
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 3.00 | US$ 5.50 |
Payment methods
Store description
Through our mission we enhance the dignity and quality of life for individuals and families by strengthening communities, eliminating barriers to opportunity, and helping people in need reach their full potential through learning and the power of work. We intentionally serve marginalized populations within these communities and lift up long-term pathways for individuals who have disabilities and disadvantages, veterans and military families, teens and young adults, and others who face barriers to employment. We are guided by three principles: Inspired by People, Power of the Whole, and Results Matter. We call it The Goodwill Way.…
Specialty
VarietySeller's business information
Goodwill Retail Services, Inc.
6055 North 91st Street
Milwaukee, WI U.S.A. 53225
Terms of sale
Returns are allowed when initiated within 30 days of the estimated delivery date.
Goodwill Industries of Northern Illinois is a community-based not-for-profit organization whose mission is to create opportunities for individuals with barriers to enhance their lives. Thank you for supporting our mission.
Shipping terms
We endeavor to ship all orders as quickly as possible--usually within 48 hours of receiving an order--using minimal packaging and recyclable materials whenever possible.