Title: Marketing and Public Relations for Libraries (The Library Administration Series)
Publisher: Scarecrow Press
Publication Date: 1987
Language: English
ISBN 10: 081084656X
ISBN 13: 9780810846562
Binding: Soft cover
Condition: New

About this title

Synopsis

The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/Pr process within the management structure. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

About the Author

Cosette Kies ( D.L.S., Columbia) is Chair and Professor, Dept. of Library Science, Northern Illinois University. As a library practitioner, she has been involved in public relations and marketing at the local, state, and national level. She has published two previous books on the subject: Problems in Library Public Relations (Bowker, 1974) and Projecting a Positive Image Through Public Relations (ALA/AASL, 1979), as well as writing numerous articles and conducting workshops and classes in various aspects of marketing and public relations.

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