Marketing Public Transit. This item is unavailable.
Language: English
Published by ABC-Clio, Incorporated, 1987
- Hardcover
- New
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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Hardcover
Condition: New
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Item description from seller
pp. 238.
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- Title
- Marketing Public Transit
- Author
- Permut Steven Bateson J.E. Day George S. Lewin Gordon Lovelock Christopher H.
- Publisher
- ABC-Clio, Incorporated
- Publication year
- 1987
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0275924998
- ISBN 13
- 9780275924997
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
"Synopsis" may belong to another edition of this title.
About the Author
CHRISTOPHER H. LOVELOCK is an Associate Professor at the Harvard Business School.
GORDON LEWIN is Principal in the firm of Gordon Lewin and Associates, a consulting firm specializing in marketing and planning for the transportation community.
GEORGE S. DAY is Professor of Marketing at the University of Toronto.
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"About the title" may belong to another edition of this title.