Series: Praeger Series in Public & Non-profit Sector Marketing. Num Pages: 238 pages, illustrations, maps. BIC Classification: KNG. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 150. Weight in Grams: 907. . 1987. hardcover. . . . . Books ship from the US and Ireland.

Seller Inventory # V9780275924997

Contact seller

Report this item

Bibliographic Details

Title: Marketing Public Transit: A Strategic Approach (Praeger Special Studies Series in Comparative Education)
Publisher: Praeger (UK)
Publication Date: 1987
Language: English
ISBN 10: 0275924998
ISBN 13: 9780275924997
Binding: Hardcover
Condition: New

About this title

Synopsis

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

About the Author

CHRISTOPHER H. LOVELOCK is an Associate Professor at the Harvard Business School.

GORDON LEWIN is Principal in the firm of Gordon Lewin and Associates, a consulting firm specializing in marketing and planning for the transportation community.

GEORGE S. DAY is Professor of Marketing at the University of Toronto.

eson /f John /i E.G.

"About this title" may belong to another edition of this title.

Store Description

We carry a comprehensive range of out of print and rare books.

Visit Seller's Storefront

Seller's business information

Kennys Bookshops and Art Galleries Limited
Liosban Industrial Estate, Tuam Road, Galway, GY, Ireland

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks websites.

If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date.

For any queries please use the contact seller link or send an email to books@kennys.ie

Conor Kenny

Shipping Terms

All books securely packaged. Some books ship from Ireland.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	14 to 20 business days	13 to 14 business days
First item	US$ 10.50	US$ 21.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.