Series: Praeger Series in Public & Non-profit Sector Marketing. Num Pages: 238 pages, illustrations, maps. BIC Classification: KNG. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 150. Weight in Grams: 907. . 1987. hardcover. . . . .

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Bibliographic Details

Title: Marketing Public Transit: A Strategic Approach (Praeger Special Studies Series in Comparative Education)
Publisher: Praeger (UK)
Publication Date: 1987
Language: English
ISBN 10: 0275924998
ISBN 13: 9780275924997
Binding: Hardcover
Condition: New

About this title

Synopsis

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

About the Author

CHRISTOPHER H. LOVELOCK is an Associate Professor at the Harvard Business School.

GORDON LEWIN is Principal in the firm of Gordon Lewin and Associates, a consulting firm specializing in marketing and planning for the transportation community.

GEORGE S. DAY is Professor of Marketing at the University of Toronto.

eson /f John /i E.G.

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