Marketing : A Quickstudy Laminated Reference Guide
Language: English
Published by BarCharts Publishing, Inc., 2019
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Very good
US$ 7.15
Quantity: 1 available
Add to basketItem description from seller
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 18226222-6
- Title
- Marketing : A Quickstudy Laminated Reference Guide
- Author
- Murdick, Robert, Thaler-Carter, Ruth
- Publisher
- BarCharts Publishing, Inc.
- Publication year
- 2019
- Condition
- Very Good
- Language
- English
- ISBN 10
- 1423239911
- ISBN 13
- 9781423239918
- Edition
- 2nd Edition
- Item weight
- 0.152 pounds
- Dimensions
- N/A
6 page laminated guide includes:
- Core Concepts
- Marketing Perspectives
- Key Marketing Perspectives to Guide Marketers
- The Marketing Environment
- The Role of Marketing
- Cross-Cultural Marketing
- Target Markets
- Market Segmentation
- Products
- Goods, Services
- Total Product, Consumer Products
- Organizational or Industrial Products
- Product Development & the Product Life Cycle (PLC)
- Branding
- Product Mix Strategies
- Communications in Marketing
- Personal Selling
- Managing the Sales Force
- Advertising, Advertising Techniques
- Sales Promotion
- Public Relations
- Social Media & Online Content
- Online Content
- Big Data & Social Media Analytics
- Opinion Leaders & Social Media Influencers
- Distribution: Channels & Logistics
- Channel of Distribution
- Retailing, Wholesaling or Wholesale Trade
- Marketing Logistics Management: Physical Distribution
- Consumer Privacy & Security
- Purchasing Decisions
- Commercial & Industrial Market Purchase
- Market & Consumer Purchase
- The Adoption Process
- Marketing Research & Decision Making
- Marketing Research Process
- Types of Research, Sources of Data
- Price Determination
- Pricing Objectives
- Pricing Methods in Practice
- Nonprofit Marketing
"Synopsis" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 3 to 5 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 13.00 |
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Store description
Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
Seller's business information
Better World Books Marketplace, Inc.
55740 Currant Road
Mishawaka, IN U.S.A. 46545
Terms of sale
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