Neuware - Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

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Bibliographic Details

Title: Marketing (RLE Marketing) : The Management Way
Publisher: Taylor & Francis Ltd Aug 2014
Publication Date: 2014
Language: English
ISBN 10: 1138794058
ISBN 13: 9781138794054
Binding: Buch
Condition: Neu
Dimensions: 234 millimeters width by 156 millimeters height by 0 millimeters depth
Weight: 590 grams

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Synopsis

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

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Weinstein, Arnold K.

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