Marketing (RLE Marketing): The Management Way (Routledge Library Editions: Marketing)
Language: English
Published by Routledge, 2015
Series: Book 3 of 28 - Routledge Library Editions: Marketing
- Softcover
- New
Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle
AbeBooks seller since November 22, 2018
Condition: New
US$ 87.00
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pp. 230.
Seller Inventory # 26374475176
- Title
- Marketing (RLE Marketing): The Management Way (Routledge Library Editions: Marketing)
- Author
- Weinstein, Arnold K.
- Publisher
- Routledge
- Publication year
- 2015
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 113898051X
- ISBN 13
- 9781138980518
- Series
- Book 3 of 28: Routledge Library Editions: Marketing
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
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Books Puddle
Woodside, NY, U.S.A.
AbeBooks seller since November 22, 2018
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