Title: Marketing (RLE Marketing): The Management Way (Routledge Library Editions: Marketing)
Publisher: Routledge
Publication Date: 2014
Language: English
ISBN 10: 1138794058
ISBN 13: 9781138794054
Binding: Hardcover
Condition: New

About this title

Synopsis

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

About the Author

Weinstein, Arnold K.

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