Marketing Research (7th Edition)
Bush, Ronald F.,Burns, Alvin C.
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Language: English
Published by Pearson, 2013
- Hardcover
- Used
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- Title
- Marketing Research (7th Edition)
- Author
- Bush, Ronald F.,Burns, Alvin C.
- Publisher
- Pearson
- Publication year
- 2013
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0133074676
- ISBN 13
- 9780133074673
Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
Marketing Research gives readers a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.
Marketing Research gives readers a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.
"Synopsis" may belong to another edition of this title.
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