Title: Marketing Research: An Applied Approach (MCGRAW HILL SERIES IN MARKETING)
Publisher: McGraw-Hill College
Publication Date: 1991
Language: English
ISBN 10: 0070347573
ISBN 13: 9780070347571
Binding: Hardcover
Condition: New

About this title

Synopsis

This applied approach to the management use of marketing research is organized according to the steps in the marketing research process. The changes to the fourth edition include expanded coverage of CIS, coverage of careers in marketing research, more real-world examples and a new software supplement with data on real marketing research studies.

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