This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.
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Dr. Naresh K. Malhotra is Regents' Professor (Highest Academic Rank in the University System of Georgia), College of Management, Georgia Institute of Technology. He is listed in Marquis
Who’s Who in America continuously since 51st Edition 1997, and in
Who’s Who in the World since 2000. He received the prestigious Academy of Marketing Science CUTCO/Vector Distinguished Marketing Educator Award in 2005
<P style="MARGIN: 0px"> In an article by Wheatley and Wilson (1987 AMA Educators' Proceedings), Professor Malhotra was ranked number one in the country based on articles published in the
Journal of Marketing Research during 1980-1985. He also holds the all-time record for the maximum number of publications in the
Journal of Health Care Marketing. He is ranked number one based on publications in the
Journal of the Academy of Marketing Science (JAMS) since its inception through Volume 23, 1995. He is also number one based on publications in JAMS during the ten-year period 1986-1995. In an Editorial by Schlegelmilch (JIM, 11(1), 2003), Malhotra was ranked number one based on publications in the
International Marketing Review from 1992 to 2002. He is also ranked number one based on publications in the
International Marketing Review since its inception (1983) to 2003 (Table V, IMR, 22(4) (2005)).
<P style="MARGIN: 0px"> He has published more than 100 papers in major refereed journals, including the
Journal of Marketing Research,
Journal of Consumer Research,
Marketing Science,
Management Science,
Journal of Marketing,
Journal of Academy of Marketing Science,
Journal of Retailing,
Journal of Health Care Marketing, and leading journals in Statistics, Management Science, Information Systems, and Psychology. In addition, he has also published numerous refereed articles in the proceedings of major national and international conferences. Several articles have received best paper research awards.
<P style="MARGIN: 0px"> He was Chairman, Academy of Marketing Science Foundation, 1996-1998, and was President, Academy of Marketing Science, 1994-1996, and Chairman, Board of Governors, 1990-1992. He is a Distinguished Fellow of the Academy and Fellow, Decision Sciences Institute. He is the Founding Editor of
Review of Marketing Research and served as an Associate Editor of
Decision Sciences for 18 years and has served as Section Editor, Health Care Marketing Abstracts,
Journal of Health Care Marketing. Also, he serves on the Editorial Board of eight (8) journals.
<P style="MARGIN: 0px"> His book entitled
Marketing Research: An Applied Orientation, Fourth Edition, was published by Prentice-Hall, Inc in 2004. This book has been translated into Chinese, Spanish, Russian, Portuguese, Hungarian, and French. In addition to the six translations, this book also has several English editions including North American, International, European, and Australia & New Zealand. The book has received widespread adoption at both the graduate and undergraduate levels with more than 144 schools using it in the USA. His book,
Basic Marketing Research: A Decision-Making Approach, Second Edition, was published by Prentice Hall in 2005
