Marketing Research - Cases Methods,Processes and Practices

Language: English

Published by LAP LAMBERT Academic Publishing, 2016

3659886726 / 9783659886720

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nach der Bestellung gedruckt Neuware - Printed after ordering - Marketing Research - Cases Methods, Processes and Practices focuses on the collection, analysis and reporting of market research data illustration on different marketing relevance. Comparative study of the organized and unorganized retailers, Impact of reference groups and their appeals on retail purchases, factor influencing consumers buying behaviour, factors influencing customer satisfaction, functionality of demographic profile, Post Purchase Behaviour, impact assessment of seven P's of marketing and factors affecting the selection of the organized retail outlet conceptual relevance are covered in this book. Students can recognize a research area to address, develop and apply a research plan to address precise questions, analyse data in depth and report their findings and conclusions. The book is primarily intended to provide benefits to policy makers, researcher, planners, executors and students and can increase the participation in various developmental activities of state and central governments for sustainability in related field covered in the book.

Seller Inventory # 9783659886720

Title
Marketing Research - Cases Methods,Processes and Practices
Author
Dhananjoy Datta
Publisher
LAP LAMBERT Academic Publishing
Publication year
2016
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659886726
ISBN 13
9783659886720
Item weight
387 grams
Dimensions
220x150x15 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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Item30 to 40 business days7 to 14 business days
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