Marketing Research
David A. Aaker; V. Kumar; George S. Day
Language: English
Published by Wiley, 2003
- Hardcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
AbeBooks seller since March 24, 2009
Condition: Used - Very good
US$ 7.35
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # G047123057XI4N00
- Title
- Marketing Research
- Author
- David A. Aaker; V. Kumar; George S. Day
- Publisher
- Wiley
- Publication year
- 2003
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 047123057X
- ISBN 13
- 9780471230571
- Item weight
- 3.7 pounds
* In-depth coverage of e-commerce and database marketing.
* Cases and problems cover a wide range of products and organizations.
* Takes readers step by step through the entire marketing research process, describing the most advanced and current methodologies.
"Synopsis" may belong to another edition of this title.
From the Back Cover
Now in its Eighth Edition, Aaker, Kumar, and Day’s MARKETING RESEARCH shows when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results, so you can make smart business decisions. The authors guide you step by step through the entire marketing research process, describing the most current methodologies.
Updated to reflect emerging trends, this Eighth Edition features a stronger emphasis on the important role of marketing intelligence, new cases and real-world examples, and new topics of interest and methods of practice in marketing research. Highlights
-
Integrates technology in marketing research, providing you with clear guidance on how to use marketing analysis and information technology for decision making.
-
Presents a broad picture of how business intelligence, marketing intelligence, and marketing research fit into the organization’s need for sustaining competitive advantage.
-
Emphasizes decision making in marketing research and marketing intelligence analysis.
-
Addresses global concepts and issues in the execution of marketing research.
-
Offers insights into contemporary and emerging applications of marketing research and marketing intelligence.
Available with SPSS® software
This Eight Edition can be packaged with SPSS® Student Version 11.0 (set ISBN: 0-471-45885-6).
"About the title" may belong to another edition of this title.
ThriftBooks-Atlanta
AUSTELL, GA, U.S.A.
AbeBooks seller since March 24, 2009
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 4 to 8 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 0.00 |
Payment methods
Store description
Seller's business information
Thrift Books Global, LLC
18300 Cascade Ave S, Ste 150
Seattle, WA U.S.A. 98188
Terms of sale
We guarantee the condition of every book as it's described
on the Abebooks website. If you're dissatisfied with your
purchase (Incorrect Book/Not as Described/Damaged) or if the
order hasn't arrived, you're eligible for a refund within 30
days of the estimated delivery date. If you've changed your
mind about a book that you've ordered, please use the "Ask
bookseller a question link to contact us" and we'll respond
as soon as possible.
Shipping terms
All domestic Standard shipments are distributed from our warehouses by OSM, then handed off to the USPS for final delivery.
2-Day Shipping is delivered by FedEx, which does not deliver to PO boxes.
International shipments are tendered to the local postal service in the destination country for final delivery – We do not use courier services for international deliveries.