Marketing Research:An Insight of Management Institutes

This book is written to give the insight of research methodology and marketing management. Some statistical tools are also discussed in this book which will be very handy for the scientists, researchers, students, faculty and society as a whole. The research methodology, marketing management and statistical tools used by authors are being mentioned with ease and sophistication for the sake of its use by students. The basic idea while writing this book was to give a consolidated knowledge of research methodology, marketing management and statistical tools for the beginners in the research field of marketing management. A premier business school are the institutes which are backbone in building careers of the youngster. Excellent Placements is the main motto of such institutes. Hence, the institutes try to have the latest technology used in the campus. Global exposure through International conferences and exchange programmes becomes the necessity. Excellent pool of educationists both International & National, as faculty members becomes must. This book focuses on the challenges and the marketing strategies required.

(1)S. B. Thorat, Ph. D.: Director, Shri S. B. Education Society’s Institute of Technology & Management, Nanded (India) (2) S. B. Kishor, Ph. D.: Assistant Professor & Head, Department of Computer Science,SP College, Chandrapur (India) (3)Vilas M. Ghodki: Ph. D.: Associate Professor, Shiksha Mandal’s, Jankidevi Bajaj College of Science, Wardh