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Bibliographic Details

Title: The Marketing Research Process, 5th Ed.
Publisher: Ft PrenticeHall 22/02/2000
Publication Date: 2000
Language: English
ISBN 10: 0130117536
ISBN 13: 9780130117533
Binding: Paperback
Condition: Very Good

About this title

Synopsis

Leading market research practitioners and the authors have achieved a textbook that focuses on the process of conducting successful market research.

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