This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python. A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal computer for free. Instructors and students do not have to go to a computer room in a university to use SPSS or SAS anymore. Instead, students can run R or Python on their personal computers. For any company, growth comes either from organic growth of existing products, or from launching successful new products. Due to competition in the marketplace, each company's marketer must determine whether or not it is time to develop and launch a new product: As an upgrade of an existing product; As another product (line extension) under a current brand with an existing product; and As a new product under a new brand. This book covers important frameworks and concepts of marketing research for developing a new product.

"About this title" may belong to another edition of this title.

Store Description

We have 20 years experience selling books worldwide! Friendly customer support. Your satisfaction guaranteed!

Visit Seller's Storefront

Seller's business information

Miramar International Services LLC

Sale & Shipping Terms

Terms of Sale

www.californiabooks.com

Shipping Terms

www.californiabooks.com

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	3 to 7 business days	2 to 5 business days
First item	US$ 0.00	US$ 12.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.