Marketing Revolution: The Radical New Approach to Transforming the Business the Brand and the Bottom Line (Chartered Institute of Marketing)
Language: English
Published by Kogan Page, 2005
- Hardcover
- Used
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
AbeBooks seller since November 28, 2006
Condition: Used - Very good
US$ 102.27
Quantity: 1 available
Add to basketItem description from seller
Marketing Revolution: The Radical New Approach to Transforming the Business the Brand and the Bottom Line (Chartered Institute of Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Seller Inventory # 7719-9780749443856
- Title
- Marketing Revolution: The Radical New Approach to Transforming the Business the Brand and the Bottom Line (Chartered Institute of Marketing)
- Author
- Paul R Gamble, Alan Tapp, Anthony Marsella, Merlin Stone
- Publisher
- Kogan Page
- Publication year
- 2005
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0749443855
- ISBN 13
- 9780749443856
"Synopsis" may belong to another edition of this title.
About the Author
Alan Tapp is Senior Lecturer in Marketing, Bristol Business School. Etienne Leroy is a marketing intern at IBM Business Consulting Services, IBM France.
Anthony Marsella Marsella is Senior Manager, Strategic Marketing & BCS CRM Marketing Leader -- IBM Europe, Middle East, Africa.
Merlin Stone is IBM Professor of Relationship Marketing at Bristol Business School, University of the West of England. He is Business Research Leader with IBM's Business Consulting Services and author of over twenty books on marketing & customer service, including Up Close & Personal, CRM @ Work, Successful Customer Relationship Marketing, CRM in Financial Services and The Customer Management Scorecard, all published by Kogan Page.
"About the title" may belong to another edition of this title.
AwesomeBooks
Wallingford, United Kingdom
AbeBooks seller since November 28, 2006
Shipping rates from United Kingdom to U.S.A.
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