Marketing and Sales in the Metaverse: Understanding and Profiting from the Metaverse: An Introduction for Businesses

Kohne, Andreas; Komor, Ralf H.

ISBN 10: 3658459697 / ISBN 13: 9783658459697

Published by Springer, 2024

About this Item

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Bibliographic Details

• Title: Marketing and Sales in the Metaverse: Understanding and Profiting from the Metaverse: An Introduction for Businesses
• Publisher: Springer
• Publication Date: 2024
• Language: English
• ISBN 10: 3658459697
• ISBN 13: 9783658459697
• Binding: Soft cover
• Condition: New

About this title

Synopsis

This book brings clarity to the new, often still opaque world of the Metaverse. It concisely shows how the business areas of sales and marketing can specifically unleash their potential within it. Develop a fundamental understanding of the key terms and tools of the Metaverse with this book, and learn how Augmented Reality (AR) and Virtual Reality (VR) can shape the future of your business – and how you can optimally present and sell yourself in virtual worlds. With numerous use cases, strategies, and best practices, you will be well-equipped to help shape the Metaverse of tomorrow today.

About the Author

Dr. Andreas Kohne is one of the managing directors of Valisory GmbH and an experienced business consultant. He has successfully implemented numerous national and international AR/VR projects across various industries.

Ralf H. Komor is a top interim executive and a multiple award-winning expert in B2B sales. He has repeatedly demonstrated his expertise through the visionary use of AR, VR, and virtual technologies in his projects.