Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior and Advertising 1998-2001 (Marketing Scales Series)
Language: English
Published by South-Western Pub, 2005
- Hardcover
- Used
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United KingdomPhatpocket Limited
AbeBooks seller since April 28, 2005
Condition: Used - Fair
US$ 17.81
Quantity: 1 available
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Used - Acceptable. Ex-library with wear - may contain significant amounts of highlighting and underlining in pen or pencil. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Seller Inventory # Z1-E-012-01966
- Title
- Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior and Advertising 1998-2001 (Marketing Scales Series)
- Author
- Bruner, Gordon C.
- Publisher
- South-Western Pub
- Publication year
- 2005
- Condition
- Acceptable
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1587992051
- ISBN 13
- 9781587992056
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Paul J. Hensel is Associate Dean for Executive and International Programs and Professor of Marketing at the University of New Orleans. He earned his Ph.D. in Business From the University of Houston, his MBA from Southern Illinois University at Carbondale and his B.Sc. in Communications for the University of Illinois. Previously, he held faculty positions at the University of Kentucky and Southern Illinois University at Carbondale. He has published more than 50 referred journal and academic proceedings articles. He is the recipient of a number of grants and awards including a Fulbright Scholarship related to his current interests in trade capacity building in lesser-developed nations.
Dr. Karen E. James is Associate Professor of Marketing in the Management and Marketing Department at Louisiana State University, Shreveport. She received her Bachelor's degree in public relations and radio and television production from Purdue University and her MBA and D.B.A. from Southern Illinois University-Carbondale. Prior to her present position, James taught marketing courses at the University of New Orleans and Southern Illinois University. In addition to scaling and measurement, her research interests include creative advertising visual strategies, marketing education, negative advertising and health care/services marketing. James has authored or co-authored multiple academic articles and proceedings.
"About the title" may belong to another edition of this title.
Phatpocket Limited
Waltham Abbey, HERTS, United Kingdom
AbeBooks seller since April 28, 2005
Shipping rates from United Kingdom to U.S.A.
| Item | 5 to 19 business days | 1 to 3 business days |
|---|---|---|
| First item | US$ 14.37 | US$ 36.45 |
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Phatpocket Limited is a world class secondhand bookstore located in the Hertfordshire countryside in the United Kingdom. We specialize in textbooks across an enormous variety of subjects. We aim to provide a low cost source of high quality textbooks to the academic community. We also have a sizable collection of rare and collectible books. We are dedicated to providing our customers with the highest standard of customer service in the bookselling business.Phatpocket Limited is registered in England and Wales: No. 04924751.…
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Used books, Used textbooksSeller's business information
Phatpocket Limited
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