Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science
Language: English
Published by Bristol University Press, 2026
- Softcover
- New
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- Title
- Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science
- Author
- Cluley, Robert
- Publisher
- Bristol University Press
- Publication year
- 2026
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1529233372
- ISBN 13
- 9781529233377
This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.
"Synopsis" may belong to another edition of this title.
About the Author
Robert Cluley is Associate Professor of Marketing at the University of Birmingham, UK.
"About the title" may belong to another edition of this title.
Books Puddle
Woodside, NY, U.S.A.
4-star seller
AbeBooks seller since November 22, 2018
Shipping rates within U.S.A.
| Item | 12 to 19 business days | 12 to 14 business days |
|---|---|---|
| First item | US$ 3.99 | US$ 6.99 |
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