Marketing Science Fictions : An Ethnography of Marketing Analytics, Consumer Insight, and Data Science

Language: English

Published by Bristol University Press Jun 2026, 2026

1529233372 / 9781529233377

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice they produce too much information. Consequently, they must be combined with creative practices that simplify and make sense of analytics. Cluley shows that in the age of data science, business is increasingly artistic. In this case, marketing science is more like marketing science fiction. This is essential reading for understanding contemporary data-driven business and marketing as well as social and economic relations in the age of surveillance capitalism, with lessons for academics and students of marketing, technology and data science.

Seller Inventory # 9781529233377

Title
Marketing Science Fictions : An Ethnography of Marketing Analytics, Consumer Insight, and Data Science
Author
Robert Cluley
Publisher
Bristol University Press Jun 2026
Publication year
2026
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1529233372
ISBN 13
9781529233377
Item weight
304 grams
Dimensions
234x157x14 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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