Marketing from Scratch: The Principles You Really Need to Know
Language: English
Published by Kendall Hunt Publishing, 2016
- Used
Seller: Textbook Bookie, Little Rock, AR, U.S.A.Textbook Bookie
AbeBooks seller since October 5, 2026
Condition: Used - Fair
US$ 9.99
Quantity: 1 available
Add to basketItem description from seller
Book in Fair condition.
Seller Inventory # 9781465298942-acceptable
- Title
- Marketing from Scratch: The Principles You Really Need to Know
- Author
- David Strutton, Kenneth Thompson
- Publisher
- Kendall Hunt Publishing
- Publication year
- 2016
- Condition
- Fair
- Binding
- No binding
- Language
- English
- ISBN 10
- 1465298940
- ISBN 13
- 9781465298942
- Edition
- 2nd Edition
You engage perpetually in marketing. Regardless of what you do or eventually do for a living or with your life, you are a marketer.
Do you want more power, influence, and success; all the result of your own ethically and socially responsible behaviors, of course?
Your ability or lack of ability to market yourself and your ideas well will change the arc of your professional and personal life for better or worse. You need to fully learn marketing―from scratch. Imagine how much could be lost if you don’t.
Foundations of Marketing Practice: An Applied Approach:
- expresses the benefits of creating, sustaining, and strengthening exchange relationships.
- is largely based on the experiences of two authors who collectively have created, taught, and executed marketing principles for more than 50 years.
- is Reader Friendly! Learning objectives, photos, diagrams, references, glossary, and an index help the student focus on important concepts and assess their comprehension.
"Synopsis" may belong to another edition of this title.
Textbook Bookie
Little Rock, AR, U.S.A.
AbeBooks seller since October 5, 2026
Shipping rates within U.S.A.
| Item | 7 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | US$ 4.25 | US$ 7.00 |
Payment methods
Store description
Your trusted source for textbooks for nearly 28 years. Since 1998, Textbook Bookie and its affiliates have provided quality new and used textbooks at affordable prices. We take pride in accurate listings, fast shipping, and friendly, dependable customer service. Orders received before 12 PM CT ship the same business day. Orders received after 12 PM may ship the same day but are not guaranteed to ship until the next business day. If you have any questions or concerns with your order, please contact us through AbeBooks. We’re always happy to help! Thank you for choosing Textbook Bookie and its affiliates!…
Specialty
TextbooksSeller's business information
Textbook Bookie
AR, U.S.A.
Terms of sale
We have a 14 day return policy. The return must be postmarked within 14 days of the delivery date. If you are unable to have the item postmarked within 14 days of the delivery date, please contact us for further information. Once the item has been returned, we will initiate an item-only refund (shipping costs are non- refundable). The item must be returned in the same condition as it was advertised. Please contact us prior to returning the item if the condition of the item received is not the same as the condition advertised. Items returned to other locations other then the one specified below will be subject to additional restocking fees. Items not postmarked within 14 days of delivery and received back in store during this time will also be subject to additional restocking fees. Please use Media Mail Shipping and obtain return tracking on all items being shipped back for return. Please do not mark the item "Return or Sender" or "Refuse." Please return the item to the address on the returns information for AbeBooks. If you have any questions regarding this return policy, please contact us prior to returning the item. Thank you for your understanding. Textbook Bookie 316 N 10th Street Arkadelphia AR 71293 870-246-2181 textbookbookie@texastext.net Customer Service Manager: Krystin
Shipping terms
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.