Marketing from Scratch: The Principles You Really Need to Know

Kenneth Thompson,David Strutton

ISBN 10: 1465298940 / ISBN 13: 9781465298942

Published by Kendall Hunt Publishing, 2016

About this Item

Book only. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not included with this item. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days.

Seller Inventory # mon0000123681

Bibliographic Details

• Title: Marketing from Scratch: The Principles You Really Need to Know
• Publisher: Kendall Hunt Publishing
• Publication Date: 2016
• Language: English
• ISBN 10: 1465298940
• ISBN 13: 9781465298942
• Binding: Misc. Supplies
• Edition: 2nd Edition
• Condition: Good

About this title

Synopsis

You engage perpetually in marketing. Regardless of what you do or eventually do for a living or with your life, you are a marketer.

Do you want more power, influence, and success; all the result of your own ethically and socially responsible behaviors, of course?

Your ability or lack of ability to market yourself and your ideas well will change the arc of your professional and personal life for better or worse. You need to fully learn marketing―from scratch. Imagine how much could be lost if you don’t.

Foundations of Marketing Practice: An Applied Approach:

• expresses the benefits of creating, sustaining, and strengthening exchange relationships.
• is largely based on the experiences of two authors who collectively have created, taught, and executed marketing principles for more than 50 years.
• is Reader Friendly! Learning objectives, photos, diagrams, references, glossary, and an index help the student focus on important concepts and assess their comprehension.