Marketing, from Scratch: The Inside Skinny

David Strutton; Kenneth Thompson

ISBN 10: 1792473397 / ISBN 13: 9781792473395

Published by Kendall Hunt Publishing, 2021

About this Item

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Bibliographic Details

• Title: Marketing, from Scratch: The Inside Skinny
• Publisher: Kendall Hunt Publishing
• Publication Date: 2021
• Language: English
• ISBN 10: 1792473397
• ISBN 13: 9781792473395
• Binding: misc_supplies
• Edition: 3rd Edition
• Condition: Good

About this title

Synopsis

In some way, we are all trying to sell ourselves for the better.

Marketing from Scratch: The Inside Skinny explains that everyone is a marketer and provides insight on how marketing is truly everywhere and shares how marketing is everything. It states how nothing happens until someone sells something.

Marketing from Scratch: The Inside Skinny integrates fourteen different marketing stories. All of these stories are split into modules. Each of the modules describe different core marketing principles. Most of the stories within the book are true, and all of them should be believed.

The main takeaways from Marketing from Scratch: The Inside Skinny:

• Marketing is everything
• Marketing is everywhere
• Everyone is a marketer
• Everyone is a consumer
• Marketing effects and affects everything and everyone