Marketing Through Search Optimization: How People Search and How to be Found on the Web

Michael, Alex; Salter, Ben

ISBN 10: 1138440892 / ISBN 13: 9781138440890

Published by Routledge, 2017

About this Item

Seller Inventory # 385487571

Bibliographic Details

• Title: Marketing Through Search Optimization: How People Search and How to be Found on the Web
• Publisher: Routledge
• Publication Date: 2017
• Language: English
• ISBN 10: 1138440892
• ISBN 13: 9781138440890
• Binding: Hardcover
• Edition: 2nd Edition
• Condition: New

About this title

Synopsis

Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories dramatically increases visitor traffic. Optimizing search engine ranking will be the most important and cost-effective way of marketing your website, and customers use search engines more than any other method to locate websites. Submitting to search engines is only part of the challenge. It is also vital to prepare a website through "search engine optimization," ensuring that your web pages are accessible and focused in ways that drive traffic to your site.

About the Author

Alex Michael, Ben Salter