Marketing Your Service Business: Plan a Winning Strategy (Self-Counsel Business Series)

Withers, Jean

ISBN 10: 0889085307 / ISBN 13: 9780889085305

Published by Self-Counsel Press, Inc., 1992

About this Item

A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.

Seller Inventory # OTV.0889085307.G

Bibliographic Details

• Title: Marketing Your Service Business: Plan a Winning Strategy (Self-Counsel Business Series)
• Publisher: Self-Counsel Press, Inc.
• Publication Date: 1992
• Language: English
• ISBN 10: 0889085307
• ISBN 13: 9780889085305
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: good

About this title

Synopsis

Service businesses Face stiff competition -- nine out of ten new businesses are in the service sector. Today, accountants and attorneys, hairstylists and health club owners must understand the distinctive nature of marketing a service, and each must devise a custom-made strategy to succeed.

Service marketing experts Jean Withers and Carol Vipperman know how to attract clients. Their book is chock-full of practical advice, case studies, and worksheets to help service businesses plan and execute a hard-working marketing campaign. Includes:
-- Developing a marketing plan
-- Stating your company mission
-- Assessing your services
-- Discovering new opportunities
-- Setting goals and objectives
-- Target markets and positioning

"Helpful marketing advice". NB Tips, Nation's Business