First Published in 1985. Routledge is an imprint of Taylor & Francis, an informa company. Editor(s): Foxall, Gordon R. Num Pages: 222 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 216 x 140 x 15. Weight in Grams: 386. . 1985. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: Marketing in the Service Industries: Marketing Service Inds
Publisher: Routledge
Publication Date: 1985
Language: English
ISBN 10: 0714632708
ISBN 13: 9780714632704
Binding: Hardcover
Condition: New

About this title

Synopsis

First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.

About the Author

Gordon Foxall is a senior lecturer in marketing at Cranfield School of Management.

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