Marketing on a Shoestring Budget: A Guide for Small Museums and Historic Sites (American Association for State & Local History)

Deborah Pitel

ISBN 10: 1442263504 / ISBN 13: 9781442263505

Published by Rowman & Littlefield Publishers (UK), 2016

About this Item

Series: American Association for State & Local History. Num Pages: 184 pages, illustrations. BIC Classification: GM; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 157 x 18. Weight in Grams: 399. . 2016. hardcover. . . . . Books ship from the US and Ireland.

Seller Inventory # V9781442263505

Bibliographic Details

• Title: Marketing on a Shoestring Budget: A Guide for Small Museums and Historic Sites (American Association for State & Local History)
• Publisher: Rowman & Littlefield Publishers (UK)
• Publication Date: 2016
• Language: English
• ISBN 10: 1442263504
• ISBN 13: 9781442263505
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Here’s a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible.

Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the “trial and error” method. She covers:

Marketing Strategies for Museum Professionals or Anyone Promoting an EventExpanding Your Audience with Little MoneyGaining Insight From Small Local Museums and Historic SitesLearning to Use Social Media and Other Free Services to Grow Your Promotional ReachCreating an Website on a Small Budget
Examples of successful marketing tools from small museums and historic sites accompany each chapter.

About the Author

Deborah Pitel has a Master’s Degree in Public History from Northern Kentucky University and is the Marketing Director for Heritage Village Museum in Cincinnati, Ohio. During her years at Heritage Village Museum, Deborah has tried almost every marketing strategy available on the museums’ limited budget.