Marketing Strategy and Competitive Positioning (4th Edition)
Language: English
Published by Prentice Hall, 2008
- Softcover
- Used
Condition: Used - Good
US$ 7.39
Quantity: 1 available
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- Title
- Marketing Strategy and Competitive Positioning (4th Edition)
- Author
- Nicoulaud, Brigitte,Piercy, Nigel F.,Saunders, John,Hooley, Graham
- Publisher
- Prentice Hall
- Publication year
- 2008
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0273706977
- ISBN 13
- 9780273706977
- Edition
- 4th Edition
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
"Synopsis" may belong to another edition of this title.
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