Marketing Strategy and Competitive Positioning
Graham Hooley,Brigitte Nicoulaud,Nigel Piercy
Language: English
Published by Financial Times/ Prentice Hall 04/08/2011, 2011
- Softcover
- Used
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
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Condition: Used - Very good
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Seller Inventory # 7719-9780273740933
- Title
- Marketing Strategy and Competitive Positioning
- Author
- Graham Hooley,Brigitte Nicoulaud,Nigel Piercy
- Publisher
- Financial Times/ Prentice Hall 04/08/2011
- Publication year
- 2011
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0273740938
- ISBN 13
- 9780273740933
- Edition
- 5th or later Edition
Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.
"Synopsis" may belong to another edition of this title.
About the Author
Graham Hooley is Emeritus Professor of Marketing at Aston University where he was until recently Deputy Vice-Chancellor. He is a past President of the European Marketing Academy, Fellow of the Chartered Institute of Marketing, British Academy of Management, EMAC and the Higher Education Academy.
"About the title" may belong to another edition of this title.
AwesomeBooks
Wallingford, United Kingdom
AbeBooks seller since November 28, 2006
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