Num Pages: 636 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 189 x 34. Weight in Grams: 1202. Very good copy with light shelf wear. Light nicks, remains very good. 2007. Paperback. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: Marketing Strategy and Competitive Positioning
Publisher: Financial Times/ Prentice Hall
Publication Date: 2008
Language: English
ISBN 10: 0273706977
ISBN 13: 9780273706977
Binding: Soft cover
Edition: 4th Edition
Condition: Very Good

About this title

Synopsis

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

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