Marketing Strategy and Competitive Positioning

Graham J. Hooley, John A. Saunders, Nigel Piercy

ISBN 10: 0133712532 / ISBN 13: 9780133712537

Published by Prentice Hall, 1998

About this Item

: Este libro, 'Marketing Strategy and Competitive Positioning', es una guía exhaustiva sobre estrategias de marketing y posicionamiento competitivo. La segunda edición amplía el alcance del libro original para cubrir nuevos desarrollos en el pensamiento estratégico. Se centra en cómo las organizaciones están definiendo el marketing como una fuerza estratégica en lugar de solo un departamento operativo. Incluye un CD-ROM con diapositivas de PowerPoint. EAN: 9780133712537 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Strategy and Competitive Positioning Autor: Graham J. Hooley| John A. Saunders| Nigel Piercy Editorial: Pearson Education Limited Idioma: en Páginas: 496 Formato: tapa dura.

Seller Inventory # Happ-2023-07-26-f09d6963

Bibliographic Details

• Title: Marketing Strategy and Competitive Positioning
• Publisher: Prentice Hall
• Publication Date: 1998
• Language: English
• ISBN 10: 0133712532
• ISBN 13: 9780133712537
• Binding: Hardcover
• Condition: Como nuevo

About this title

Synopsis

This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic force rather than just an operational department. CD-ROM of PowerPoint slides (0-13-096206-6).