Marketing Strategy and Competitive Positioning

Graham J. Hooley; John A. Saunders; Nigel Piercy

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Language: English

Published by Pearson Education Limited, 1998

0133712532 / 9780133712537

  • Softcover
  • Used
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Seller: Hamelyn, Madrid, M, SpainHamelyn

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Softcover

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: Este libro, 'Marketing Strategy and Competitive Positioning', es una guía exhaustiva sobre estrategias de marketing y posicionamiento competitivo. La segunda edición amplía el alcance del libro original para cubrir nuevos desarrollos en el pensamiento estratégico. Se centra en cómo las organizaciones están definiendo el marketing como una fuerza estratégica en lugar de solo un departamento operativo. Incluye un CD-ROM con diapositivas de PowerPoint. EAN: 9780133712537 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Strategy and Competitive Positioning Autor: Graham J. Hooley| John A. Saunders| Nigel Piercy Editorial: Pearson Education Limited Idioma: en Páginas: 496 Formato: tapa dura.

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Title
Marketing Strategy and Competitive Positioning
Author
Graham J. Hooley; John A. Saunders; Nigel Piercy
Publisher
Pearson Education Limited
Publication year
1998
Condition
As New
Binding
Soft cover
Language
English
ISBN 10
0133712532
ISBN 13
9780133712537

Hamelyn

Madrid, M, Spain

5-star seller

AbeBooks seller since July 18, 2022

Shipping rates from Spain to U.S.A.

Item7 to 12 business days2 to 4 business days
First itemUS$ 10.00US$ 22.24
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