Marketing Strategy and Competitive Positioning
Hooley, Graham J., Piercy, Nigel F., Saunders, John A.
ISBN 10: 0133712532 ISBN 13: 9780133712537
Published by Prentice Hall PTR, 1998
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Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
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About this Item
Description:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP15618019
Synopsis:
This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic force rather than just an operational department. CD-ROM of PowerPoint slides (0-13-096206-6).
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Marketing Strategy and Competitive ...
Publisher: Prentice Hall PTR
Publication Date: 1998
Binding: Hardcover
Condition: Good
Edition: 2 Sub.
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Marketing Strategy and Competitive Positioning, 2nd Ed.
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Marketing Strategy and Competitive Positioning, 2nd Ed.
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Marketing Strategy and Competitive Positioning, 2nd Ed.
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Hardcover. Condition: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Seller Inventory # CHL1135201
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Marketing Strategy and Competitive Positioning, 2nd Ed.
Published by
Prentice Hall 05/03/1998, 1998
ISBN 10: 0133712532
ISBN 13: 9780133712537
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Marketing Strategy and Competitive Positioning, 2nd Ed.
Published by
Prentice Hall 05/03/1998, 1998
ISBN 10: 0133712532
ISBN 13: 9780133712537
Used
Hardcover
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Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780133712537
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Marketing Strategy and Competitive Positioning
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Condition: Como nuevo. : Este libro, 'Marketing Strategy and Competitive Positioning', es una guía exhaustiva sobre estrategias de marketing y posicionamiento competitivo. La segunda edición amplía el alcance del libro original para cubrir nuevos desarrollos en el pensamiento estratégico. Se centra en cómo las organizaciones están definiendo el marketing como una fuerza estratégica en lugar de solo un departamento operativo. Incluye un CD-ROM con diapositivas de PowerPoint. EAN: 9780133712537 Tipo: Libros Categoría: Negocios y Economía Título: Marketing Strategy and Competitive Positioning Autor: Graham J. Hooley| John A. Saunders| Nigel Piercy Editorial: Pearson Education Limited Idioma: en Páginas: 496 Formato: tapa dura. Seller Inventory # Happ-2023-07-26-f09d6963
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Marketing Strategy and Competitive Positioning, 2nd Ed.
Published by
Prentice Hall, England, 1998
ISBN 10: 0133712532
ISBN 13: 9780133712537
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Soft cover. Condition: Fair. 2nd Edition. Few creases on cover. Extends the scope of the original text and includes a number of new topics in marketing strategy. The main thrust of the text remains competitive positioning, but the content has now been broadened to cover other aspects of competitive marketing strategy. Seller Inventory # 070314
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Marketing Strategy and Competitive Positioning
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Marketing Strategy and Competitive Positioning, 2nd Ed.
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Hardcover. Condition: Brand New. 2nd sub edition. In Stock. Seller Inventory # zk0133712532
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