Marketing Strategy and Competitive Positioning
Hooley, Graham J.; Saunders, John A.; Piercy, Nigel
71 ratings by Goodreads
Language: English
Published by Ft Pr, 2003
- Softcover
- Used
Seller: Peak Pearl LLC, Holly Springs, NC, U.S.A.Peak Pearl LLC
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Softcover
Condition: Used - As new
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Like new, never been used.
Seller Inventory # D9780273655169
- Title
- Marketing Strategy and Competitive Positioning
- Author
- Hooley, Graham J.; Saunders, John A.; Piercy, Nigel
- Publisher
- Ft Pr
- Publication year
- 2003
- Condition
- As new
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0273655167
- ISBN 13
- 9780273655169
- Edition
- 3rd Edition
- Item weight
- 1,058 grams
- Dimensions
- 3.18 centimeters width by 17.15 centimeters height by 22.86 centimeters depth
"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
"Synopsis" may belong to another edition of this title.
Peak Pearl LLC
Holly Springs, NC, U.S.A.
2-star seller
AbeBooks seller since December 4, 2025
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| Item | 5 to 12 business days | 4 to 10 business days |
|---|---|---|
| First item | US$ 12.00 | US$ 33.00 |
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