Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Aged book. Tanned pages and age spots, however, this will not interfere with reading.

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Bibliographic Details

Title: Marketing Strategy and Competitive Positioning
Publisher: Financial Times/ Prentice Hall
Publication Date: 2003
Language: English
ISBN 10: 0273655167
ISBN 13: 9780273655169
Binding: Paperback
Edition: 3rd Edition
Condition: Used; Good

About this title

Synopsis

"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

"About this title" may belong to another edition of this title.

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