Marketing Strategy and Competitive Positioning
Piercy, Nigel F., Saunders, John, Hooley, Graham, Nicoulaud, Brigitte
ISBN 10: 0273706977 ISBN 13: 9780273706977
Published by Pearson Education, Limited, 2007
Used
Soft cover
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Better World Books, Mishawaka, IN, U.S.A.
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About this Item
Description:
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 9564734-6
Synopsis:
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Marketing Strategy and Competitive ...
Publisher: Pearson Education, Limited
Publication Date: 2007
Binding: Soft cover
Condition: Very Good
Edition: 4 Edition.