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Bibliographic Details

Title: Marketing Strategy and Competitive Positioning
Publisher: Financial Times/ Prentice Hall 29/10/2003
Publication Date: 2003
Language: English
ISBN 10: 0273655167
ISBN 13: 9780273655169
Binding: Soft cover
Edition: 3rd Edition
Condition: Very Good

About this title

Synopsis

"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

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WRAP Ltd
Unit 4,, 119 Loverock Road, Reading, RG30 1DZ, United Kingdom

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