Title: Marketing Strategy Customer-Driven Approach by Steven Schnaars 1991 HCDJ
Publisher: Free Press
Publication Date: 1991
Language: English
ISBN 10: 0029279534
ISBN 13: 9780029279533
Binding: hardcover
Condition: Very Good
Weight: 24 ounces

About this title

Synopsis

Designed for the undergraduate course on marketing strategy or the first course on marketing management in MBA programs, this textbook traces the evolution of strategy from past strategic planning schemes that stressed competition to its present focus on the consumer. Annotation copyright Book News, Inc. Portland, Or.

About the Author

Dr. Steven R Schnaars, Professor and Department Chair in the Department of Marketing at Baruch College, New York City is also the author of Megamistakes ( Free Press) and Managing Imitation Strategies (Free Press). He lives in Huntington, New York.

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