Marketing Strategy - A Decision-Focused Approach. Fourth Edition.

Walker, Orville C. / Boyd, Harper W. / Mullins, John / Larréché, Jean-Claude:

ISBN 10: 0071151176 / ISBN 13: 9780071151177

Published by McGraw-Hill / Irwin, New York,, 2003

About this Item

XVIII, 365, (1) S. Ill. Orig.-Broschur. - Deckel aufgewölbt; letzte Seite mit Knickspur. Namenszug auf Titel; ansonsten innen sauber. Gut erhaltenes Exemplar.

Seller Inventory # 048902

Bibliographic Details

• Title: Marketing Strategy - A Decision-Focused Approach. Fourth Edition.
• Publisher: McGraw-Hill / Irwin, New York,
• Publication Date: 2003
• Language: English
• ISBN 10: 0071151176
• ISBN 13: 9780071151177
• Binding: Soft cover
• Edition: 4th Edition
• Seller catalogs:
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