Marketing Strategy: A Decision Focused Approach
Mullins, John
ISBN 10: 0073381152 ISBN 13: 9780073381152
Published by McGraw-Hill/Irwin, 2010
Used
Paperback
From
WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
AbeBooks Seller since March 16, 2007
This specific item is no longer available.
About this Item
Description:
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR009952488
Synopsis:
Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Marketing Strategy: A Decision Focused ...
Publisher: McGraw-Hill/Irwin
Publication Date: 2010
Binding: Paperback
Condition: Very Good