Marketing Strategy: A Decision Focused Approach

Walker, Orville; Mullins, John; Boyd, Jr., Harper

ISBN 10: 0073381152 / ISBN 13: 9780073381152

Published by McGraw-Hill/Irwin, 2010

About this Item

The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.

Seller Inventory # BSM.114Y5

Bibliographic Details

• Title: Marketing Strategy: A Decision Focused Approach
• Publisher: McGraw-Hill/Irwin
• Publication Date: 2010
• Language: English
• ISBN 10: 0073381152
• ISBN 13: 9780073381152
• Binding: Soft cover
• Condition: good

About this title

Synopsis

Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.