Marketing Strategy : Implementing and Measuring a Successful Marketing Strategy

Language: English

Published by Kogan Page Okt 2025, 2025

1398621722 / 9781398621725

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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Neuware - WINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition)WINNER: Business Book Awards 2022 - Sales & Marketing category (first edition)To see top marketing results in your organization, you need a strategy. Creating a marketing strategy is essential to optimizing success within the marketing industry. Learn how to create and implement an effective framework with this highly awarded, easy-to-follow guide. This new edition of Marketing Strategy covers essential topics, from why strategy is important and how to create it, to how to implement it and measure its success. It features new content on the advancement of Generative AI and how to use it, and fresh and updated real-world examples perspectives from international brands such as Disney. The book explores the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up and gives pre-emptive tools for avoiding them. Marketing Strategy takes a highly practical approach. Chapters are supported by short tasks and templates to complete throughout, to cement the reader's understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step plan for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes online resources to support further learning of content.…

Seller Inventory # 9781398621725

Title
Marketing Strategy : Implementing and Measuring a Successful Marketing Strategy
Author
Jenna Tiffany
Publisher
Kogan Page Okt 2025
Publication year
2025
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1398621722
ISBN 13
9781398621725
Edition
2nd Edition
Item weight
547 grams
Dimensions
234x156x19 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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