Marketing Strategy and Management. This item is unavailable.
Language: English
Published by Red Globe Press, 2014
- Softcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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Softcover
Condition: Used - Very good
US$ 20.01
Item description from seller
Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G1137025824I4N10
- Title
- Marketing Strategy and Management
- Author
- Baker, Michael J.
- Publisher
- Red Globe Press
- Publication year
- 2014
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1137025824
- ISBN 13
- 9781137025821
- Edition
- 5th or later Edition
- Item weight
- 3 pounds
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
"Synopsis" may belong to another edition of this title.
About the Author
Michael J. Baker founded the Department of Marketing at the University of Strathclyde, UK, in 1971, the first ever Department of Marketing in the UK.
"About the title" may belong to another edition of this title.
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