Paperback. The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations. The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

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Bibliographic Details

Title: Marketing Strategy and Management (Paperback)
Publisher: Bloomsbury Publishing PLC, London
Publication Date: 2014
Language: English
ISBN 10: 1137025824
ISBN 13: 9781137025821
Binding: Paperback
Edition: 5th or later Edition
Condition: new

About this title

Synopsis

The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

About the Author

Michael J. Baker founded the Department of Marketing at the University of Strathclyde, UK, in 1971, the first ever Department of Marketing in the UK.

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