Marketing Strategy: Planning, Implementation and Control

Subhash C. Jain

ISBN 10: 813150543X / ISBN 13: 9788131505434

Published by South Western, 2008

About this Item

Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Seller Inventory # M0813150543X-G

Bibliographic Details

• Title: Marketing Strategy: Planning, Implementation and Control
• Publisher: South Western
• Publication Date: 2008
• Language: English
• ISBN 10: 813150543X
• ISBN 13: 9788131505434
• Binding: Soft cover
• Condition: good

About this title

Synopsis

Marketing Strategy focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management. Organized around the three C?s model-company, competition and customer this book provides a step-by-stepanalysis of the pros and cons of specific concepts and techniques. Features: * Provides comprehensive coverage of allimportant aspects of marketing* Designed for courses at the junior/seniorlevelin marketing strategy* Introduces strategic thinking skills for newproduct management* Examines the growing importance ofinformation technologies that can be usedto seek and sustain the competitiveadvantage* 29 cases throughout the text About The Author: Subhash C. Jain, School of Business, University ofConnecticut Table Of Contents: "* Preface* Part I:Introduction1. Marketing & the Concept of Planning andStrategy2. Strategic Marketing* Part II: Strategic Analysis3. Corporate Appraisal4. Understanding Competition5. Focusing on the Customer6. Scanning the Environment* Part III: Strategic Capabilities and Direction7. Measuring Strengths and Weaknesses8. Developing Marketing Objectives andGoals* Part IV: Strategy Formulation9. Strategy Selection10. Portfolio Analysis*Part V: Strategy Implementation and Control11. Organizational Structure12. Strategic Tools* Part VI: Marketing Strategies13. Market Strategies14. Product Strategies15. Pricing Strategies16. Distribution Strategies17. Promotion Strategies18. Global Market Strategies* Cases* Index"