Marketing Strategy: Planning and Implementation (The Irein Series in Marketing)

Walker, Orville C.; Boyd, Harper W.; Larreche, Jean-Claude

18 ratings by Goodreads

Language: English

Published by Richard D Irwin, 1991

025609005X / 9780256090055

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Seller: Robinson Street Books, IOBA, Binghamton, NY, U.S.A.Robinson Street Books, IOBA

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Prompt Shipment, shipped in Boxes, Tracking PROVIDEDBook Description Marketing Strategy is a flexible, short, paper-back text which can be used on its own or packaged with a casebook (Cravens, Lamb, Crittenden Strategic Marketing Management Cases - 1999) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy. The text offers a focus on the strategic planning process and marketing's interfunctional relationships.--This text refers to the Paperback edition.

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Title
Marketing Strategy: Planning and Implementation (The Irein Series in Marketing)
Author
Walker, Orville C.; Boyd, Harper W.; Larreche, Jean-Claude
Publisher
Richard D Irwin
Publication year
1991
Condition
As New
Binding
Paperback
Language
English
ISBN 10
025609005X
ISBN 13
9780256090055
Item weight
30 ounces

Robinson Street Books, IOBA

Binghamton, NY, U.S.A.

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