Marketing Strategy: How to Prepare It - How to Implement It (CIM Student Workbook S.: Diploma) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

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Bibliographic Details

Title: Marketing Strategy: How to Prepare It - How to Implement It (CIM Student Workbook S.: Diploma)
Publisher: A Butterworth-Heinemann Title
Publication Date: 1998
Language: English
ISBN 10: 0750632844
ISBN 13: 9780750632843
Binding: Paperback
Edition: 2nd Edition
Condition: Very Good

About this title

Synopsis

Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text.

The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Managers, outside that specialism will be able to understand the pivotal role of marketing in the business strategy process while students will value the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment.

Key aims of the book are:
* developing a business strategy
* devising a marketing strategy
* implementing a marketing strategy

CIM branding
Common sense approach
Clear text

About the Author

CIM Senior Examiner for the Diploma Case Study Paper (1994-98)

"About this title" may belong to another edition of this title.

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