Marketing Strategy: How to Prepare It - How to Implement It (CIM Student Workbook: Diploma)

Fifield, Paul

ISBN 10: 0750632844 / ISBN 13: 9780750632843

Published by A Butterworth-Heinemann Title, 1998

About this Item

Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.

Seller Inventory # CHL2047854

Bibliographic Details

• Title: Marketing Strategy: How to Prepare It - How to Implement It (CIM Student Workbook: Diploma)
• Publisher: A Butterworth-Heinemann Title
• Publication Date: 1998
• Language: English
• ISBN 10: 0750632844
• ISBN 13: 9780750632843
• Binding: Paperback
• Edition: 2nd Edition
• Condition: Used; Very Good

About this title

Synopsis

Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text.


The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Managers, outside that specialism will be able to understand the pivotal role of marketing in the business strategy process while students will value the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment.

Key aims of the book are:
* developing a business strategy
* devising a marketing strategy
* implementing a marketing strategy

CIM branding
Common sense approach
Clear text

About the Author

CIM Senior Examiner for the Diploma Case Study Paper (1994-98)